Business owners typically come to me for two reasons: firstly they are already running relatively successful businesses but have got to a size or growth stage where they need support in order to take the business to another level whilst continuing to improve profitability (a really tricky time), or secondly, they are in start-up phase but feel they need someone to support them to deliver on their plans.
Coaching business owners is very close to my heart having been involved as a consultant working with the UK government’s efforts to support the micro, small and medium-sized business community. I’ve also worked with Robert Craven, business guru and author, to deliver business development seminars to literally thousands of business owners all over the UK. In addition I’ve worked with Goldman Sachs and Aston Business School to set up, design and deliver cohort 1 of the Goldman Sachs 10,000 small businesses programme in Birmingham.
Let me be clear, I’m absolutely not a Business Advisor, I won’t be advising you directly on your business plan or marketing strategy. My role as an Executive Coach is to provide you with a confidential and supportive space where we can discuss and examine your various business issues, fears and aspirations in complete confidence.
Very often coaching business owners is as much about providing you with your own ‘thinking time’ and an opportunity to express your frustrations and fears… away from prying eyes of staff or other Board members, as it is about the quality of your business strategy going forward. Working with me offers practical insights that I’ve gained from my long career, as well as helps you to become more self-aware as a business owner so that you can improve your drive, focus, impact and influence as well as understanding your customer perspective better.
As guru Robert Craven would say, only a fool would spend 80% of their time working IN their business and only 20% of their time working ON their business. Think about your 80:20, so what’s stopping YOU from making that transition?
Here are some of the challenges you may be facing right now:
- You and your business partner(s) / board members are at loggerheads as to the future direction of the business
- Staff morale is faltering and productivity is poor
- Your business plan lacks clarity and appeal
- You’ve lost the plot on time management and your priorities
- Profitability is falling and costs are rising
- Customers are fading away
- Your partner(s) want out, but you want to grow the business
- Some of your staff are not performing and you feel demotivated
- Your non-exec is taking over
- Your governance structures are severely lacking
- You feel you have a weak management team
None of these – and challenges like them – require rocket science. However, they can all make or break your business and as an Executive Coach I bring a slightly different perspective on coaching business owners. I encourage you to be more confident about who you are in the business context, and your likely impact on your peers and your staff. This gives you a real opportunity to play to your personal strengths as well as give you a real plan of action to bring to bear on your weaknesses in order to deliver more effectively on your business aspirations.
MOTIVATION & PERFORMANCE MANAGEMENT
Poor staff performance (including your own!) or employee disengagement as it’s also known as, is a huge burden and cost to your business. As a licensed Motivational Map Practitioner we can, as part of our coaching relationship, integrate an absolutely vital tool to your business success, the Motivational Map.
Motivation is just one part of the ‘Performance Triangle’:
- Direction – set by your business aspirations or plan, but cannot of itself, deliver business success.
- Key Skills in your staff – recruited at great cost to deliver on your business plan, and again skills cannot alone, deliver on business success.
- Motivation – which drives individual and team performance, encapsulating your own and your staff’s self-esteem and expectations – levels of motivation can absolutely make or break business performance.
Still in doubt, then review the typical costs of low morale and poor performance:
For more information, get in touch with me. In the meantime, also CLICK HERE to view an informational PDF.